ABOUT US
Calgary Fashion Design Studio
Colour Alchemist Canada Holistic Design Studio: Designing with Purpose.
Welcome to Colour Alchemist Canada, the leading holistic design studio in Calgary for fashion design startups and aspiring designers seeking purpose-driven, exceptional fashion clothing pieces!
Led by Martina Carello, a designer/developer in the Canadian fashion industry since 1992, Colour Alchemist Canada provides unparalleled expertise in apparel and fashion design, patternmaking, and textile based product development, to ensure your ideas become remarkable, market-ready garments.
"There is no greater satisfaction than to see others succeed. When we help others solve their problems, we solve our own." ~Martina
About Martina
Martina believes that to succeed in the fashion industry, understanding the entire product development process is essential. With over 30 years of experience in Canadian fashion, she ensures her clients are not only guided through every step of development but also equipped with the skills to grow their business long after the initial product is launched. Martina takes pride in ensuring her clients are fully empowered, making sure they understand the complexities of the process and are ready to take the next steps confidently.
Why work with Martina?
Custom Development
At Colour Alchemist Canada, we manage every phase of your product development in-house, ensuring complete control over quality and detail. From pattern drafting to fabric selection and sample creation, our dedicated team handles it all within our studio. We maintain full transparency, and nothing is outsourced unless specifically requested and approved by the client. Should external partnerships be needed, we provide full support while ensuring the same standard of excellence is upheld throughout the process. This approach guarantees your vision is brought to life with precision and care.
Education at the Core
Martina ensures that clients learn the process from concept to production. Colour Alchemist Canada emphasizes that you become an expert on your product, making better business decisions and ensuring long-term growth. We are more than just a service provider; we partner with you to build a foundation for lasting success.
Ongoing Partnership for Growth
Martina remains a critical part of your business journey, supporting your growth as you scale and expand. Whether you’re moving into new markets or refining existing products, Martina’s continued guidance ensures you always stay ahead, fostering a strong partnership beyond product launch.
Consulting for Early-Stage Entrepreneurs
For those who are still refining their ideas, Martina offers consulting to help you develop your concept and research the necessary steps before taking the plunge into production. Whether you need clarity on your target customer, product viability, or pricing, she’ll provide the insight you need to get started on the right foot.
What we provide:
Seamless Product Development
From initial concept to market-ready products, we provide expert pattern drafting, design, and technical development to ensure smooth production.
Hands-On Training
We turn you into an expert on your own product, guiding you through every step of the apparel development process.
Expert Consulting
Whether you’re a startup or an established brand, we offer consulting services to support you in product development, product strategy, and overall product growth and improvements.
Product Audits
For established companies, we provide thorough product audits, enhancing fit, function, and construction, ensuring your product aligns with your target market.
Apparel Discovery Program
Designed for aspiring entrepreneurs, this program helps you define your target customer, product offerings, and pricing strategy before launching your line.
Mastermind Program
A hands-on consulting program that guides you through your product’s development, ensuring it connects with your ideal customer. Choose between full product development services or consulting support for your in-house team. AVAILABLE JUNE 2025.
Email us directly to be put on a waiting list.
Speaking Engagements
Martina is available for exclusive speaking engagements, podcasts, and high-profile platforms where she delivers deep insights on the complexities of fashion business development.
Martina’s hands-on expertise makes her a respected authority and sought-after speaker in supporting young brands.
At Colour Alchemist Canada, we are not just service providers—we’re your strategic partner. Let’s bring your vision to life with precision and purpose
